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The Endeavour Brand


Endeavours primary message is simple, ‘Endeavour’. The strategy is to focus on influencing new consumers to take up travel and adventure rather than to compete for customers in an otherwise crowded market. To complement this strategy Endeavour connects customers to a huge community of travellers and a library of travel information and inspiration.

Design Brief

To create an identity that represents Endeavour’s message and promotes its marketing strategy creating a strong foundation for the company to develop from. This requires the development of a logo, corporate identity and a promotional advertising campaign to suit various mediums.

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